Privacy Policy
Plain-English version: we only collect what you type into our booking form, we use it to get back to you and schedule a time, and you can ask us to delete it any time.
This Privacy Policy describes how BlackCat Marketing ("BlackCat Marketing," "we," "us," or "our") handles the information you share with us when you visit our website or submit our booking form. We've written it to be readable. If anything here is unclear, call us at (217) 402-4861 and we'll explain.
Who we are
BlackCat Marketing is a construction-focused marketing agency based in Champaign, Illinois. We build websites and lead-capture and follow-up systems for service businesses, and we work with customers across the entire United States. This policy covers the website at blackcatdigitalmarketing.com and the booking form on it.
Information we collect
The main way we collect information is when you fill out and submit our booking form. That can include:
- Your name
- Your email address
- Your phone number
- Scheduling details — the date and time you choose, and anything you type into the form (for example, a note about your business or what you're looking for)
We also collect a limited amount of basic technical information automatically, such as general usage data and information set by cookies (see the Cookies section below). We do not ask for, and you should not submit, sensitive information such as financial account numbers or government ID numbers through the form.
Our booking & Calendly
Our booking scheduler is provided by Calendly, a third-party software platform. When you submit the form, your information is sent to, processed by, and stored within Calendly on BlackCat Marketing's behalf. In other words, Calendly acts as our service provider for handling booking submissions — it holds the data so we can read it and respond to you.
Because the form is embedded from Calendly, the Calendly embed may set its own cookies in your browser and may collect technical information as part of delivering and securing the form. Calendly's handling of that information is also governed by Calendly's own privacy practices. We encourage you to review Calendly's privacy policy if you'd like more detail on how they operate as our processor.
Our Book a Call page may also embed a Google Calendar view so you can see our availability. That embed is served by Google and may set its own cookies. It is display-only — it doesn't collect anything you type, and we don't receive any information about you through it.
How we use your information
We use the information you submit through the booking form to:
- Respond to your request and contact you back
- Schedule and confirm a call or appointment with you
- Answer questions you've asked and provide the information you requested
- Keep a basic record of our communication with you
We do not sell your personal information. We use it to do what you reached out for: get in touch and set up a time.
How long we keep your data
We keep booking information for as long as we need it to respond to you and, where relevant, to maintain a record of our relationship or comply with legal obligations. If you ask us to delete your information, we will do so unless we're required to keep it. Because submissions are stored in Calendly, deleting your data includes removing it from our Calendly account.
Your privacy rights
BlackCat Marketing serves customers nationwide. Depending on where you live, you may have specific rights over your personal information. Residents of certain states — including California, and other states with comprehensive privacy laws such as Colorado, Connecticut, Virginia, and Utah — may have the right to:
- Access the personal information we hold about you
- Correct inaccurate personal information
- Delete your personal information
- Opt out of the "sale" or "sharing" of your personal information
- Not be discriminated against for exercising these rights
We do not sell your personal information in the everyday sense of the word, and we do not share it for cross-context behavioral advertising. To exercise any of the rights above — including a request to access, delete, or opt out — call us at (217) 402-4861 with the details of your request. We may need to verify your identity before we act on it, and you can use an authorized agent where the law allows.
Access or delete your information
No matter where you live, you can ask us what booking information we hold about you, ask us to correct it, or ask us to delete it. Just call (217) 402-4861 from the email address you used, or include enough detail for us to find your submission. We'll confirm when it's done.
How we protect your information
We rely on reputable providers, including Calendly, to store booking data, and we take reasonable steps to protect the information you share. No method of transmitting or storing data is 100% secure, so we can't guarantee absolute security — but we work to keep your information safe and limit access to it.
Children's privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child has submitted information to us, contact us and we'll delete it.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we'll change the "Last updated" date at the top of this page. If the changes are significant, we'll make that clear. Your continued use of the site after an update means you accept the revised policy.
Contact us
Questions about this policy, or a privacy request? Call (217) 402-4861. BlackCat Marketing is based in Champaign, Illinois, USA.