Foundation. Framing.
Finish.
We build a marketing system the same way you build a house — in the right order, with the parts that carry weight going in first. Here's exactly what happens across your first 90 days.
Foundation. Framing. Finish.
We build a marketing system the same way you build a house — in the right order.
Every task, in the order we do it.
No black box. This is the actual work list — the same one we run against internally.
Foundation
Nothing ranks until the groundwork is right. This fortnight is audit, access and verification.
- Kickoff call — your job types, your margins, the work you want more of
- Competitor teardown: the three companies currently holding your top-3 spots
- Keyword set built from your real job list, agreed with you in writing
- Google Business Profile claimed, audited and rebuilt — categories, services, service areas
- Google Guaranteed application submitted: license, insurance, background checks
- Site architecture mapped: service pages, service-area pages, gallery structure
Framing
The site goes live and LSA switches on. This is where the first leads land.
- Website designed, built, reviewed with you, and launched
- Quote forms, click-to-call and call tracking wired to your phone
- LSA campaign live once Google approves — job types, service areas, daily budget set
- Citation cleanup: name, address and phone made consistent everywhere Google looks
- First month of SEO content published against buyer-intent searches
- Review request process turned on for completed jobs
Finish
Content, links, reviews and profile activity compound until the map pack moves.
- Ongoing on-page optimization across every service and service-area page
- Authority link building from sources that make sense for a construction company
- Google Posts and fresh job photos published on a schedule
- LSA bids and budget tuned weekly against which job types actually book
- Junk leads disputed weekly so you're not paying for the wrong calls
- Rank tracking reported monthly — where you were, where you are, what moved
Hold the position
Rankings decay if nobody defends them. Month four onward is about holding and compounding.
- Defend the top-3 position against competitors doing the same work
- Expand into adjacent service areas once the core market is locked
- Push cost per booked estimate down as organic traffic takes load off LSA
- Quarterly strategy review against your capacity and the jobs you want next season
About two hours, total.
You're running crews. We're not going to ask you for weekly strategy meetings. Here's the entire list of what we need from you — most of it in the first week.
Four numbers. Every month. In plain English.
You won't get a 40-page PDF full of impressions. You'll get the numbers you'd use to decide whether to keep paying us.
Map pack position for every target keyword, tracked from inside your service area.
How many came in, from which channel, and what job type each one was.
How many of those leads turned into an actual appointment on your calendar.
Total spend divided by jobs won. The number that tells you if this is working.
We don't market dentists. We market builders.
A general agency spends your first two months learning what a change order is. We already know your ticket sizes, your seasons, your permit delays, and which search terms bring a homeowner with a budget instead of somebody pricing a fence they'll never build.